One of the benefits of working in commercial real estate, is getting to help small businesses achieve their dreams. Often, where they decide to set up shop is one of the most important decisions they make. In the case of Clean Juice, who I met back in 2014, they have seen huge success is a very short time and I’m happy to have advised them.
A Fresh Idea
Pennsylvania natives Landon and Kat Eckles relocated to North Carolina and quickly developed a fresh, new business idea. The couple’s company, Clean Juice, specializes in providing freshly made organic juice products and has been operating in Huntersville’s Birkdale Village since 2014. The Eckles’ are motivated, even going so far as finding their own location for their business, but when it came to reviewing and negotiating the lease for their new property, they needed some advice.
Know Your Lease
For many business owners, reviewing the terms of a lease isn’t always easy and in most cases, is quite different from a residential lease or mortgage agreement. It can be difficult to identify opportunities for negotiation and understand the intricate details that many commercial leases can include. For instance, did you realize that some commercial leases can require you to spend a percentage of your gross sales on marketing and advertising?
“Signing a lease is one of the most crucial decisions a business owner will make,” said Landon. “In my opinion, it is more cumbersome than signing a mortgage. One error could be detrimental to the business.”
When I first met Ryan and Mary Knight, they were subletting a dance studio near Frye’s Lanes. Their business, Positively Ballroom, is a company focused on making a positive difference in the lives of people through social dancing.
They came to the Old Creamery in Concord, a property we manage, interested in possibly leasing a space for their studio. After realizing that this property would not be a good fit for them, they hired me to help them as their tenant representative in order to assist them in finding and negotiating the perfect space for them to lease.
Location. Location. Location.
One of the things I try to do with any client is to get to know their business model and see what role their office or retail space plays in their success. Sometimes, just getting the most inexpensive place to set up shop is the goal, but more often than not, finding the right space can actually drive more revenue.
I had a good feeling that they needed to be in historic downtown Concord so they could become part of a vibrant business community with a small neighborhood feel. Diane Young and the Concord Downtown Development Corporation are doing a great job driving foot traffic with special events like the Union Street Live music series, Cocktail Crawl, Art Walk, and other special events that would give Positively Ballroom exposure in the community.