Have you heard about this exciting new experience coming to the Kannapolis/Concord area? I recently met the owner of Escape Scene, Dan Collison, and worked with him to secure a space for this concept near downtown Kannapolis, in a shopping center owned by one of my clients. I thought it would be interesting to share more about why he decided to bring this idea to our area and what our community can expect from this unique new concept.
An Exciting New Trend
After experiencing the excitement of an escape room for herself in Seattle, Washington, Dan Collison’s sister Diane decided that this was just the type of interactive gaming experience that her brother would enjoy. While visiting Dan and his family in Greensboro, North Carolina, she took the group to escape rooms around the area, enjoying the adventure and puzzle-solving that has drawn people all over the world to this type of entertainment.
So…What Is an Escape Room?
If you aren’t familiar with the concept of an escape room, it can essentially be thought of as a space in which groups of players are voluntarily “locked” inside and given an imaginary scenario from which they must escape in order to win the game.
Escape rooms are decorated according to the storyline players have chosen to experience which continues to evolve over the course of the hour-long adventure. To heighten the sense of drama and excitement, visual and audio effects, such as a countdown timer and a story-specific soundtrack, are used giving players an immersive experience within the scene’s plot.
Recognizing a Market
While escape rooms have seen fairly widespread popularity in the U.S., primarily on the west coast, this form of entertainment is still relatively unknown by many people on the eastern side of the country. Quick to recognize a good idea when he sees one, Collison realized that starting an escape room business would be a great way to get in on a budding industry.
Dan’s company, Escape Scene (www.facebook.com/EscapeSceneCharlotte or www.EscapeScene.com), which will host its grand opening the weekend of August 26-28, specializes in time travel-based storylines, giving participants the unique opportunity to experience scenarios set in different time periods where they must escape in order to avoid the “dire consequences” of failure.
Escape games provide a lot of fun for groups or date nights, but are also excellent opportunities for corporate teams to develop problem-solving and cooperation skills.
Where to Find Escape Scene
Escape Scene is located in the Franklin Heights Baptist Church shopping complex in Kannapolis, NC. The property, located at 443 N Cannon Blvd., is located conveniently to attract not only the local populations of Cabarrus County but also to draw in visitors from Charlotte/Mecklenburg and the Salisbury areas. There are additional vacancies at this shopping center location and this would be an exciting new business which will surely draw a lot of foot traffic. To learn more, please click here.
About Doug Donia, Commercial Real Estate Advisor